Augment, Don't Replace

Show Notes

Guest: Suzanne Dergacheva, Co-Founder, Evolving Web

Recorded at: EvolveDigital, New York

In this episode, Suzanne Dergacheva believes the web works because of humanity's desire to connect (her first experience was in fifth grade!). Yet somehow we've built technology that leaves people feeling more isolated. Her solution is a human-centered design that focuses on the intersection between organizational objectives and genuine user needs.

Key insights:

• AI works best augmenting existing work, like assisted translation workflows, filling content gaps, not replacing entire processes.
• Content strategy is work people already do, so deciding which fields are required in a content type is strategic, just not labeled as such.
• Every project needs strategic oversight: even technically-driven projects benefit from someone asking "what makes this successful?”