Guest: Brendan Hufford, Founder, Growth Sprints
Recorded at: Content Marketing World 2025
In this episode, Brendan Hufford, founder of Growth Spence, discusses a content arms race, in which brands prioritize volume over strategy and watch it fail repeatedly. He advocates for "problem-led" marketing through content IP, or memorable phrases that frame customer challenges and help them find solutions.
Hufford’s content IP’s in this session include:
After watching the episode, head over for solutions to these popular marketing traps in this blog.