Show Notes
Guest: Georgiana Cohen, Digital Strategy Leader
Recorded at: Evolve Digital New York
In this episode, Digital Strategist Georgy Cohen leans on an old idiom — "bigger than a breadbox" — to challenge how organizations approach digital transformation. Website redesigns have become the default standard of comparison, but that's thinking too small.
Key insights:
- Think ecosystems, not redesigns. The hamster wheel ignores microsites, third-party apps, databases, and publishing platforms orbiting your main site.
- Intermediation creates isolation. Phones, AI synthesis layers, and walled gardens build barriers between people and genuine connection.
- Customer journeys as filters. Mapping user paths reveals duplicate systems across departments, enabling cost savings and peer learning opportunities instead of disconnected tools bought in isolation.