Marketing Reset

Show Notes

Guest: Jeremy Goldman, Executive Producer & Host of the FUTUREPROOF podcast

Recorded at: EvolveDigital, New York

In this episode, Jeremy Goldman, host of the FUTUREPROOF podcast and formerly at eMarketer, believes we're in the "idiot phase of marketing" — drowning in AI slop when we should be aiming for personalized home runs. Goldman predicts organizational burnout will force a reset toward quality over quantity.

Key insights:

• Blurring roles matters more than coding skills: ingenuity and articulation beat Python knowledge when tools let anyone prototype ideas.
• Competition drives innovation: platform consolidation leads to 9,000 Amazon boxes everywhere and limits second-tier companies from pushing boundaries.
• Stop celebrating 200K unqualified visits and laser-focus on personas that matter.